The Synopsis cover image

Dialogue. Airbnb & Evolution 4Q24 Update, SuperApps, and Todd Haushalter Debreif

The Synopsis

CHAPTER

Transforming Airbnb: From Low to High User Engagement

This chapter explores the challenges Airbnb encounters in boosting user engagement with its app, aiming to shift from low-frequency use to a super app model. The discussion focuses on strategies like enhancing experiences and AI support to make the app an essential part of travel and local activities.

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