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What Are You Doing Differently?
I think the underlying methodologies are the same. But I think what's happened is as time has gone on, the complexity of the products and services that are around have increased. So an agent or an end user has got a far more complicated ecosystem to work with. Also, changes happen far more frequently. A piece of software can be updated on a monthly basis now. Whereas previously, it would take you'd have a release every two years. The frequency of change, I think now is far more than it ever was before. And so the technology that we've got and the processes and the sort of content and the culture becomes more and more important for knowledge management.