Welcome back to another episode of our book club, with Jason Cranswick. We discuss Good to Great, How the Might Fall and Built to Last by Jim Collins.

The first book, ‘Good to Great’ looks as a number of companies and how they were good and then out performed the market 6-10 times. The second then looks at how some of those same companies then failed, and the third, does what it says on the tin.

There are lots of learning points and inspiration in all three books, level 5 leader qualities, doing things for betterment of the company not the individual, getting the right people on the bus and not resting on your laurels.

Here are the highlights:

{05:46} The Leader

{12:28} Right people on the bus

{22:29} Undisciplined pursuit of success

{25:00} Motorola

{28:23} Cut your losses

{31:31} Complacency

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit:

www.symcotraining.co.uk

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