Anthems, Pledges and Change (E)
Akimbo: A Podcast from Seth Godin
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How to Deal With the Neophiliacs in Media
The average age of the reader's Digest Reader goes up by one every year. Readers Digest has been in a slow, gradual, inexorable decline for 35 years. If you desire to make change, it is way easier to go to the neophiliacs,. Go to people who want to hear from you. Find places where those people hang out and are eagerly looking for change to happen.
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