15min chapter

Mobile Games Playbook cover image

Episode 44: Locked and loaded: An expert review of the mobile shooter market

Mobile Games Playbook

CHAPTER

The Challenges of Competing in the Mobile Shooter Market

This chapter discusses the challenges faced by game developers in the mobile shooter market, particularly in competing against established giants like Free Fire, Call of Duty, and PUBG. They analyze different business models, monetization strategies, and the importance of careful positioning. The chapter also explores the difficulties in attracting players who are already invested in other games' skins and live operations.

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