The Importance of Thinking and Planning Before Development

In this chapter, they discuss a failed product launch and how they didn't follow the necessary steps for success. They reflect on the importance of thinking and planning before jumping into development.

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Episode notes

Marty sits down with Will Cole to discuss his new writing on the five invariant elements of product management and how to build an effective strategy for your company.

Will on Twitter: https://twitter.com/willcole

0:00 - Intro

6:17 - Marty is sleepy

11:07 - Stories behind Will’s writing

19:10 - Invariants and levels of abstraction

30:25 - Why a product manager exists

33:57 - Think, then do

36:30 - Running through the invariants and strategy doc

42:41 - Timeline

46:55 - Minimizing meetings with good writing

48:53 - Iterating vs incrementing

56:44 - Who has better and worse product management?