
Show 80 - Business Basics Part 2
The Ultimate Entrepreneur
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What Is Partial Risk Reversal?
There are certain situations where taking the risk away is too dangerous. If you sell real estate, for example, and you sell houses and their two million dollars, you can't give back the purchase if the buyer is dissatisfied. What you can do is what your competitors, your other real estate agents don't do. You can say, i will not even transact this business until you've talked to ten clients. I am going to negotiate for you better. I'm going to advise you better. It's a new way of thinking.
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