Introduction

Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.

Adam Brotman and Andy Sack talk about their journey into Web3, one that includes the actor and entrepreneur, Brock Pierce. Together they’ve created Forum3, a strategic advisory company for Web3 initiatives, and have worked with some of the largest brands entering the space. From Starbucks to The New York Times, Forum3 educates brands on the ethos of the ownership economy and the value Web3 brings in developing deeper relationships with consumers.

Links mentioned from the podcast: 

• Gabe Leydon’s Limit Break has $200M to make a new kind of blockchain game
• Rihanna’s B*tch Better Have My Money token
• Mason Rothschild tweet about the Pharrell and Louis Vuitton announcement
• Blending the World’s Most Successful Loyalty Program With Web3

Follow us on Twitter: 

• Sam Ewen
• Avery Akkineni
• CoinDesk
• Vayner3

From our sponsor:

Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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