The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: How Rippling Built Their Sales Machine: How to Hire, Train and Manage the Best SDRs, What is the Right Comp Package for Sales Teams & The Playbook to Start and Scale Your SDR Team

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Navigating the Sales Landscape: The Role of SDRs

This chapter explores the speaker's journey from NASCAR to a Sales Development Representative at Zenefits, highlighting the critical role of SDRs in sales and career growth. It discusses the evolution of outbound sales strategies, the importance of maintaining fundamental practices amidst changing trends, and the impact of AI on sales efficiency. Additionally, the chapter addresses the organizational dynamics between sales and marketing teams, emphasizing the strategic contributions of SDRs and the necessity for effective collaboration to optimize lead conversion.

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