48. Why does marketing need to be sustainable?
Future Proof
00:00
Is It Acceptable for Marketing to Be Sustainable?
50-60% of people say they try to avoid products and companies that are acting irresponsibly. There is a much bigger debate about, how do marketers feel working on organization that doesn't recognize sustainability genuinely? So i think the investor communicy is already there. And if we back to first principles, you know, marketings e, driving sales overnight and building brands over overtime. The issue is, the sales overnight are being effected now, not just the longer term brand equity.
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