Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2)
B2B Growth
00:00
Niched Down and Play Bigger Is More?
The author of two books on category design and play bigger is more. He says he's like a lot of marketers: trying to dominate new categories, build great companies. "i'm still trying to learn, you know, just like you"
Play episode from 06:55
Transcript
