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Michael Schein | Using the Principles of Secret Societies to Market and Promote Your Work

The Unmistakable Creative Podcast

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Create a Secret Society

Hannah Arendt: Why are people so attracted to these groups like skull and bones? She says it's the ex vity. When you just say to some one, hey, join a net working group,. that's not interesting, that's not mysterious. But when you add all this ritual and secrecy and exclusivity, she says, "people become very attached" To read more of Hannah Arendt's interview with CNN click here.

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