How I Lost 75 lbs, Became An Ironman & A Coach (And You Can Do It Too) - Matt Izzo
The Roadman Cycling Podcast
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The Self Identity Shift
"I am really big on that self-identity piece because I've had friends who've tried to quit smoking and they'll say like, oh, New Year's a great example. But then they'll finish that sentence with a caveat," he says. "Like their self image is still, I'm a smoker." The Ironman athlete became aware of this in his athletic life 'not by talking about it but by actually putting in the work'
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