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15min chapter
E068: Taylor Holiday - Part 2
OPERATORS
Unpacking E-Commerce Growth Metrics
In this chapter, speakers analyze the significance of data aggregation and introduce the DTC Index for contextual insights in the e-commerce sector. They highlight a comprehensive review of year-over-year revenue growth among Shopify stores, emphasizing the impact of median vs. average metrics on understanding performance. Additionally, the chapter addresses the complexities of economic performance, the distribution of outcomes among businesses, and the nuances of presenting data to avoid misleading interpretations.
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