Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.
The CTV Podcast
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Navigating the Digital Advertising Landscape
This chapter explores the extensive reach of a digital content provider and the significance of partnerships with distribution platforms. It addresses the complexities of monetizing streaming inventory, the evolution of agencies in response to Connected TV (CTV), and the need for tailored strategies in digital advertising. The discussion also highlights the importance of regulation and the dynamics between supply and demand side platforms in the streaming market.
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