The Futur with Chris Do cover image

235 - The Pursuit of Happiness — with Vince Lebon

The Futur with Chris Do

CHAPTER

Building Rale Nation: Beyond Shoes

This chapter explores the creation of Rale Nation as a lifestyle brand that prioritizes emotional connections with customers over traditional shoe manufacturing. The speaker shares their personal journey of pursuing a passion for design, emphasizing the role of branding and community in successful marketing.

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