Introduction

Shannon Waller talks to Dan Sullivan about the importance of escaping sunk costs. Sunk cost is when you invest in something and it becomes obsolete over time, even though there's no reason to do so. A lot of people find they don't need a lot of space that they had before COVID but are still tied to paying for it. As soon as you pay whatever price you have to pay to escape from sunk cost, immediately your goals get bigger,. You're free from it outside of yourself, you'refree from it inside your own thinking.