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Peter Saville on Capturing “Nowness” Through Design

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CHAPTER

The Transposition of Ideas From Sector to Sector

In the applied arts really nobody ever asked why they want to know what you're going to do. And particularly with the communications design and graphics is very about what because it's for them. But dominantly it is for them it's not for you. So I never had to explain myself in the early decades even for 20 years I neverHad to explain myself. Now I see it which might be why there's a certain authenticity to it which resonated with people possibly yes.

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