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TCF764: The Value of Marketing in Contracting with David Chism

The Contractor Fight with Tom Reber

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How to Treat a Lead After You Get It

When you get a lead, whether they buy or not, you paid for it. You paid time or money or both. So how do you treat that lead after you get it? I don't mean like the conversation. I coached a guy who was like, if they don't hire me, they're dead to me. And he basically did nothing with the lead. They didn't even have it in their database.

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