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MakeMyTrip’s Investor Sanjeev & Founder Deep Talk About Building ₹10000 Cr Travel Company

The BarberShop with Shantanu

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Strategic Branding and Board Dynamics

This chapter explores strategic branding and marketing strategies for travel companies, emphasizing the importance of partnerships and premium product presentation. It also discusses the evolution and effectiveness of board meetings, highlighting key principles such as transparency, structured communication, and the necessity of focusing on high-impact decisions. The speakers reflect on the entrepreneurial landscape in India, touching on the need for integrity and adapting to market dynamics while fostering sustainable growth.

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