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#107 Sol Price (Costco)
Founders
The Best Form of Advertising Is Word of Mouth
The best form of advertising is word of mouth advertising like if you can invest that money there's nothing wrong. If you want to be successful in retail just put yourself in the place of a cranky demanding customer and see your business through the eyes of the customer. He gave up his law practice and became the president of fedmark corporation by the late 1950s saw a change his career from business attorney to businessmen he never regretted his decision now this is also something that i think is interesting and that you need to know about him.
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