Fubo's finances were in jeopardy, so too were the relationships with retailers he'd worked so hard to cultivate. Damon knew what kind of street ware sold and what people wanted in fobo. Sam sung saw a company with authentic buying from a community of fans. The stores ware starting to say, are nowhere in the big time, and i'm aletating space for you.
How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.
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