The Power of Storytelling in Organizations

In this bonus episode of the Creative Confidence Podcast, storyteller and strategist Catherine Connors returns to answer top questions from our IDEO U community. We explore what it really means to lead with story—beyond frameworks and formats—and how storytelling can be used to build culture, scale ideas, and drive meaningful change. Catherine shares her take on how to build storytelling capacity inside teams, how AI is reshaping the narrative landscape, and why co-authorship is the future of leadership storytelling. Whether you're looking to grow your storytelling skills, scale your influence, or help your team connect more deeply to their work, this episode offers practical insight for how to be a better storyteller and lead with narrative intention. Want to go deeper? Explore our Communicating for Impact Certificate—a 3-course program designed to help you speak and lead with clarity, empathy, and influence: https://www.ideou.com/products/communication-certificate Read the recap of this podcast episode on the IDEO U blog: https://www.ideou.com/blogs/inspiration