3min chapter

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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

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CHAPTER

The Importance of Identity in TV Programming

Identity is what I hear the most about, especially because there's programmers inking partnerships with measurement providers. The real dividing line between Nielsen and all the other video currencies really lies in identity. So if you're going to transact on any form of a reach metric, the advertiser and the buy side need to be very confident in what that reach metric is based on.

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