Rebranding Facebook: The Meta Shift

This chapter examines Facebook's rebranding to Meta, exploring its implications for future user engagement and the company's internal controversies. It discusses how the transition may attract younger audiences, address demographic shifts, and influence perceptions of Facebook's ethics and corporate responsibility. The conversation critically assesses the disconnect between Facebook's attempts to innovate and the reality of its aging user base, including the challenges ahead for content moderation and governance in the metaverse.