The Importance of an Object Map in Service Design

I think more and more we're seeing that like service design companies are asking about what does it mean to have the same experience in different channels. How can I make that experience the same for all of those? So yeah, I feel like, oh the X can be done at a few different levels but then with service design you're thinking about the different channels so how does that apply, you know, in the different context. Yeah, I've been saying more and more that OUx and specifically the orca process is less of a tool for design and more of atool for understanding. And anybody that's trying to tell you to go design something before you fully understand it. You're

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