The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Endowment of Happiness - Synthetic Happiness

Sally Kohn: Synthetic happiness is what we get when we don't get what we wanted. She says it's the consolation prize you settle for and try to put a silver lining on, but it isn't really as good. Kohn: Understanding how your brain looks at these situations can help you to be happier through a filter of gratitude.

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