How to Get Help When You're in an Emergency

When people around us seem calm and unflustered, we infer that the situation cannot be an emergency. Ciao Dini believes front-page suicide stories are usually followed by a spike in deadly accidents - so insurance payouts won't be forfeited. Our herd instinct is so strong that it can even extend to aggression and suicide. It's useful to learn from others but beware of two types of social proof. For example, you sir, in the blue shirt, I'm having a heart attack, call the ambulance now.