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The Purpose of Glossier
I realized Instagram was global, but I thought of you guys as very like New York based for a bit. And now with- I was really surprised, but I was like, oh, they're going like, you know, national. They're going global with the Oscars. Is this very intentional? Yeah. Glossier is very purposefully in this world because we want it to be for everyone. It's not about which many beauty companies paint and say like, if you get all of these things, someday you can look like this. We have no desire to only be for girls in Brooklyn or Ohio who wants to be proud of where she's at every day. For sure, we're