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EP1: Building product virality; w/ Raphael Allstadt, Founder & CEO, tl;dv — Product Market Fit Podcast
Product Market Fit
Onboarding Is a Viral Multiplyer for Product Leads
Most of the growth still driven by the product and then word of mouth associated with that. We are definitely more keen to invest in scalable channels like SEO like you know content for maybe YouTube or Instagram or TikTok rather than for example paid so that's our core focus right now. Our customer acquisition calls is essentially the number of recordings that a free user does right and then we have a six conversion rate of thoughts and upgrades. So it's really bottom up scalable channels like Surgeon and the product for the most part but there's still a lot of untapped opportunity.
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