E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But the truth is simple: they lost rankings, and fewer clicks followed.
I dive into the reality behind the latest “SEO is dead” claims. Everyone loves to blame AI, ChatGPT, and Google’s new AI Overviews for falling organic traffic, but the data tells a different story.
This company once peaked at 24 million monthly clicks from Google and ranked for 5.5 million keywords - today, they’re down to 4 million clicks and 2.3 million keywords. That’s not AI killing SEO, that’s rankings dropping.
We’ll break down: - Why SEO is not dead in 2025 (it’s actually at peak interest according to Google Trends). - How keyword rankings directly drive clicks and why losing top 3 positions kills traffic. - The myth that AI tools are stealing all search traffic. - Why anyone can fact-check SEO performance with free tools like Semrush.
If you’ve ever heard that “SEO is dead” or that “AI killed search,” this episode will set the record straight. Search is alive and still the most powerful digital marketing channel when done right.
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💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Rant Setup 00:23 The Controversial Claim: SEO is Dead 00:37 Analyzing the Data: Traffic and Keywords 01:05 The Blame on AI: A Misrepresentation 02:43 Debunking the Myth: SEO is Alive and Well 03:08 Personal Take and Conclusion 04:03 Final Thoughts and Sign-Off
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #seotips #marketingstrategy
