Navigating Influencer Marketing Challenges

This chapter explores the pitfalls brands face when collaborating with influencers, particularly the difficulty in measuring ROI and the necessity of creative freedom for creators. It emphasizes the importance of selecting influencers based on engagement quality and relevance rather than just follower counts, while also discussing financial strategies for monetizing mobile apps through effective subscription models. The discussion further highlights the dynamics of influencer marketing and its impact on profitability, shedding light on how to optimize campaigns for better outcomes.