TikTok
Acquired
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The Evolution of Video Sharing: Musical.ly and TikTok
This chapter explores the transformative journey of Musical.ly and its eventual evolution into TikTok, highlighting the pivotal role of music culture in user engagement. It examines the impact of competing platforms like Vine and Kuaishou on its development, as well as the strategic approaches that led to its success in the U.S. market. By delving into the intricacies of TikTok's content discovery algorithm, the chapter reveals how it reshaped the landscape for content creators and user experiences in social media.
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