Ask Steph: How do you create long-form content that converts into sales?
Imperfect Action
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What Are You Doing to Ask for the Sale?
Sharing your personal stories, client case studies and insights can help to position you as an expert or an authority. But the last kind of thing to consider when you are structuring that longer form content is what are you doing to ask for the sale? Sometimes it might be appropriate to give a call to action where you're saying, hey, come and work with me but usually the call to action will be to that next step in the sales process. For example, it might be to download my free lead magnet so then I can nurture somebody further on my email list with maybe with an email sequence. And then I ask for thesale.
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