3min chapter

How I Built This with Guy Raz cover image

ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

How I Built This with Guy Raz

CHAPTER

How Do You Know if You're Choosing the Right Brand Partner?

Running a YouTube channel is delicate because you don't want to alienate your viewers, right? But on the other hand, you need to create a sustainable business model. There are some YouTubers who will just do any brand partnership. And there are others who have a different approach around that. How do you know if it's the right brand partner? What is your criteria?

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