22. 2 Resources to Be More Efficient
Practical Prospecting
How to Personalize Cold Emails
Personalization is the constant battle that every SDR, anybody sending cold emails is always trying to figure out. And I find it really difficult to train a new SDR on just how the personalized emails from scratch. To personalize that first line, we just look for basically buying triggers. So what I would recommend everybody do is go look at your inbound leads and your current customers,. Listen to the calls and try to listen for the key components that made them decide to look at your service.
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