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Off Panel #51: International Man of Retail with John Hendrick

Off Panel: A Comics Interview Podcast

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The Importance of Backlight Logs in Comic Interest

I was talking to somebody on Twitter about this. And it might have actually been Bruno, but he's like, the peak time for comic interest is when trailers start dropping. So publishers do know that, of course, they know that because, but why don't you do anything with it? I went to a diamond summit in London, Derek from DC was a very, very, very nice guy. He had a chart and he was like, these were our book sales when the suicides quad trailer came out. It was probably only about nine times or something. But they do know. Yeah. If it's managed property, I think that they capitalize on that what they're kind of hoping

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