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3min chapter
Is there a Dr Pepper in the house?
Today, Explained
The Rise of Dr. Pepper: From Regional Drink to National Powerhouse
This chapter explores the intriguing history of Dr. Pepper, charting its transformation from a regional favorite in Texas to a national soft drink powerhouse. Key moments, including a significant court ruling in the 1960s and strategic partnerships, showcase how Dr. Pepper maneuvered through industry challenges to expand its market presence.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode