
Episode 110: Adalytics finds CSAM and ends up in the crosshairs
Marketecture: Get Smart. Fast.
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Navigating Ad Tech: Challenges and Accountability
This chapter explores the complexities of exclusive sales houses in digital advertising and their operational dynamics with smaller publishers and international entities. It highlights critical issues surrounding advertising verification, brand safety, and the troubling association with websites hosting harmful content such as child sexual abuse material. The discussion emphasizes the urgent need for transparency and accountability in the advertising supply chain to mitigate risks and protect vulnerable populations.
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