5min chapter

Making Coffee with Lucia Solis cover image

#15: How Microbes Contribute Body, Acidity, & Fruity Flavors To Your Cup of Coffee

Making Coffee with Lucia Solis

CHAPTER

How to Talk to Customers About Flavor in an Efficient and Effective Way

The goal for me is to be honest with my customers about flavor and its origins, but they're also not likely to hang around for a long academic lecture. The paradox is how do we talk about a complex topic in an efficient way? I'm planning a future episode where I'll do a deeper dive into this topic that will include information like the name of the person responsible for growing it. How can we hold it up to the highest standards of the industry if we aren't tracking where it came from including information like theName of the person who sits at the start of this long value chain. How can it be specialty and also anonymous?

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