Starbucks with Connie Birdsall
A Change of Brand
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Starbucks Logo Rebranding
The siren symbol is an amazing piece of art work. The christian science monitor did a public opinion study, as expressed in comments on facebook and star buoks dot com,. It found more than a ten to one ratio against the change. I also stumbled upon a video on utube from just after the rebrand with sort of a person on the street interview style focus group asking random what they thought about the logo. Here's a clip.
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