iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
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How to Track and Analyze Ad Clicks
URL parameters are just ways of passing information into the website that go beyond the domain. Almost every channel we work with will have a click ID of some kind to link the ad clicks. Google Analytics relies heavily on UTM's to understand where traffic is coming from. We rely on them pretty heavily at Elabar. And it's actually not just tracking. It goes way beyond tracking. But for our discussion, we'll talk about tracking and analytics.
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