449: Communication Secrets of the World’s Greatest Salesman with Carmine Gallo
Read to Lead Podcast
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What's the Catchy Song Hook?
The neuroscience literature in communication theory is starting to show the same thing. You have to select good communication as a matter of selection, not compressing everything you know. If you don't have a good hook that people are going to remember, don't expect them to remember all of your presentation.
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