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Understanding Affinity Audiences Targeting to Scale Your Performance Max Campaign

The Google Ads Podcast

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The in Market Audience Is What Makes a Big Difference

In market is what they're doing online with potentially without searching. Affinity is based on the content matches of sites that they visit. I think it's really important that everybody goes through and just spends an hour traversing the in market and affinity categories because they're so expansive. Like every time we get a new client, just go play inMarket and affinity and see what's available for that client.

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