The Rise of Motion Designers

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Not all user faces are animated with motion. Some of them are animated with opacity. There's an entire industry that exists separate from front-end development called motion design. Motion designers don't necessarily have coding skills, but they're good at making mock-ups of how things could be animated. So it's not impossible for a developer or a non-timeline based designer to create their own beautiful animations.

Rachel Nabors gives us a deep-dive into the art & science of web animation. She motivates us to sell animation as a UX enhancement, rather than a delight factor. She also exhorts us to animate ethically and responsibly.

Animation Origin Story (5:44)
Getting Animation Buy-off (14:01)
Animation is Not About Delight (20:47)
Do I Have to Draw to Animate? (33:42)
Web Animation Resources (36:41)
Future of Banner Ads (46:27)
Listener Question (50:59)
24 Hour Comic (55:44)

Check out the detailed show notes at userdefenders.com/aaw

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