Spotify: A Product Story cover image

02: How do you charge for nothing?

Spotify: A Product Story

CHAPTER

Using Kodek on the iPhone

We wanted to give sportifi away for free, so we couldn't have a license cost attached to it. We also had to make some changes in terms of e the kodeks that we used. This has implications on the backing services, licensing, you know, all these can questions come into play as well. Lesson number three: really great product oment is more than just a cool new feature,. Really great prot development almost always combines technological innovation with business modelinovation.

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