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Is Your Product Line Ready?
If special your product changes the persona, so you're selling to a different buyer or a different persona, you end up wih channel conflict. Your contract might not even support the new products properly, because you don't have enterprise agreements. There's all kinds of knock on effects that start to happen when you do it. Sometimes if your product is hot enough to burn the cash, waste the money, go into countries too fast,. make the mistakes, because capturing the market is more important than being efficient.