Warrie Glasses - The Home Trion Program

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Warrie Parker is an e-commerce company that sells health and fashion glasses. In the early 2000s, it was struggling to find a way to differentiate itself from other online retailers. The Home Trion program involved sending customers physical frames they could try on in their own home. It's one example of how customer experience informed the brand rather than the other way around.

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

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