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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
Warrie Glasses - The Home Trion Program
Warrie Parker is an e-commerce company that sells health and fashion glasses. In the early 2000s, it was struggling to find a way to differentiate itself from other online retailers. The Home Trion program involved sending customers physical frames they could try on in their own home. It's one example of how customer experience informed the brand rather than the other way around.
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