Is There a Flywheel Concept of Defensibility?

Episode 1: Welcome to the FIRST EPISODE of The Crazy Ones, hosted by fellow friends, founders, and builders, Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji). Today, we talk about the rise and the insane $700M evaluation of Liquid Death, then we get into how to make your pitch deck UNDENIABLE to investors, and finally the truths that you need to know as a tech entrepreneur.

1:03 - Liquid Death’s $700M Valuation

8:15 - Sophia Amoruso on Nasty Gal, her $100 Revenue Business, Girlboss & Business Class

8:53 - Jesse Pujji on building the biggest FaceBook marketing business, his venture studio Gateway X

11:57 - Bootstrapping as a state of mind vs. Raising money from Venture

15:03 - Jesse’s pitch on his e-commerce business Kahani

24:38 - Jeff Bezos’ Flywheels on how to make a “defensible” business

26:25 - The #1 Question Entrepreneurs need to Ask In A Pitch

32:35 - Jesse on the idea of “unfair advantage” for entrepreneurs

39:10 - Executive Coaching as a ‘pyramid scheme’ to make $1M in a year

41:20 - Startup AMA

Links Referenced:

• Liquid Death’s Valuation | Bloomberg
• Martha Stewart’s Liquid Death Collab
• Jesse Pujji’s Tweet Thread on Kahani’s Deck
• Sophia Amoruso’s Business Class

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