In episode 736, join Rob Walling as he answers some later-stage listener questions in another solo adventure. He discusses common pitfalls in delegation, transitioning from one-time transactions to SaaS models, and when it makes sense to target multiple ICPs. Rob also warns about the limited impact that social media marketing can have on growing your SaaS tool.
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Topics we cover:
- 2:17 – What to delegate on the path to $10k MRR
- 6:43 – Be wary of social media marketing masquerading as productivity
- 10:31 – DIY vs. hiring a growth agency for B2B SaaS marketing
- 15:22 – Not every business should be a subscription business
- 22:00 – Defining, targeting, and selling to different ICPs
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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